The Digital Presence Award was introduced in 2023 to reward brands with exceptional websites / online stores and social media accounts. Judges rewarded attractive channels which were easy and pleasurable to navigate, intuitive, attractive and informative, and which boasted other features important to consumers with ‘free from’ skincare requirements, such as effective search functions and clear declarations of ingredients. Credit was also given to brands whose social media channels demonstrate strong, genuine interaction and engaging content.
Gold
Gower Lavender
“Lovely bright website with tons of information. The site is incredibly successful, not only providing engaging content in a clear and concise manner, but also maintaining the signature branding throughout so it is visually appealing and immediately recognisable. Ingredients and fragrance allergens are clear. Good search function, which works for ingredients. The brand’s content across IG and FB is creative and striking thanks to their signature style and colour-scheme that aligns perfectly with their branding.”
Silmachy Cosmetics
“Gorgeous looking website. Ingredients declared and searchable. I like the simplistic layout and engaging imagery of this particular website as it makes it easy to read and navigate, while also being able to translate the whole site from the header, making it so easy to use. The content is varied and engaging on their socials, covering a good range of topics. They communicate with followers and reply to comments regularly. On their Tiktok account, they have eye-catching content and post consistently.”
Silver
Anara Skincare
“Gorgeous photos. The website is aesthetically pleasing with a colour scheme that aligns with the brand colours. The layout is attractive and easy to navigate. Very active on Instagram, responding to every comment.”
AK Pure Skin
“Beautiful photography on the site. It’s visually appealing, clear and concise while aligning well with the AK Pure Skin branding. Enthusiasm for their brand comes across on their reels. Appreciate the useful ‘How to Use’ page which is complete with video content. Very clear ingredients listed, plus free from claims too. Nice to see FFSA logos used.”
Botanical Elixir
“Website feels unique and visually attractive, with a layout that is easy to browse. On Insta, feed is visually appealing with the brand’s colours giving their grid a cohesive feel. They are relatively consistent in their posting and reply to comments and engage with followers often.”
Ishga
“Professional looking website. Product pages showcase the product well: I liked the various videos from customers/influencers, as it was nice to see products being used. Both the brand’s FB and IG platforms have engaging content with product-led posts, reviews, stockists and generic posts to keep their feed/grid varied.”
WildMint Cosmetics
“I liked the way the product pages have the same feel of the homepage, with a range of engaging content from images and videos to customer content and testimonials. Like the ingredients in English in bold in INCI, plus allergens declared. Search function picks up ingredients. They are incredibly active across all platforms, with good communication through comment replies and likes”
Bronze
Alami Skincare
“The website is striking, with fresh turquoise and white colour palette that is eye-catching yet maintains a clean, clear and concise design. There is a good mix of content styles on both the brand’s Facebook and Instagram accounts and the brand is relatively consistent when posting.”
Blumáin Organic Skincare
“Ingredients all given and clear on their website, with separated fragrance allergens, which is good. The brand has a good mix of content across all their social media platforms, showcasing the brand’s identity and products with a mix of photo and video content, including with the founder and ‘behind the scenes'”
Clementine Suds
“Bold and vibrant website. Ingredients present – including separated fragrance allergens, which is good. The brand’s FB account shows good use of the platform and good communication with their followers.”
Nourish London
“Professional looking website. The brand’s website is aesthetically pleasing with an engaging homepage that isn’t too long and has a mix of media types. Super ingredient glossary. The brand makes good use of their social media platforms, sharing creative, engaging posts across each account which look eye-catching and visually appealing.
Organic Thesis
“Liked the Fragrance Free statement as you arrive at the site. The brand has covered everything with their site, with the homepage and menus containing a wealth of information that is actually clear and concise, with need-to-know information only. Their IG account makes a good use of their bio and pinned posts and their content is eye-catching and educational.”
The Good Zest Company
“The website is engaging with vibrant visuals that are on brand and a layout which provides a lot of information without feeling too heavy in content. Product ingredients declared and searchable. Captivating and visually appealing social media content.”
Valyxir
“The website’s product pages are engaging, with different content styles and educational sections as well as basic product details. I liked the way the brand has ‘routine’ visuals, so you know exactly how to get the best out of the products in the range. Ingredients and fragrance allergens correctly declared.”
