The Digital Presence Award was introduced in 2023 to reward brands with exceptional websites / online stores and social media accounts. Judges rewarded attractive channels which were easy and pleasurable to navigate, intuitive, attractive and informative, and which boasted other features important to consumers with ‘free from’ skincare requirements, such as effective search functions and clear declarations of ingredients. Credit was also given to brands whose social media channels demonstrate strong, genuine interaction and engaging content.
Gold
Balmonds Skincare
Incredibly engaging website, with concise layout that has a wealth of information, neatly categorised into sections.
The skin quiz is a great way to explore products for skin types.
Ingredients for products are clear (one per line) and sometimes highlighted, and search function picks up ingredients, which is good.
Patch test advice is clear and linked to; clearly an allergy-considerate brand!
Silver
AK Pure Skin
Easy-to-navigate site is visually attractive and incredibly on-brand, with a darker colour scheme and earthy photography that ties everything together. The wealth of information available for potential customers to explore is admirable; product pages very informative.
Aram Laboratory
Clean, concise and visually appealing site that reflects on the brand’s ethos and no-nonsense approach to beauty. Product pages easy to browse and photography showcases every aspect of products, from packaging to texture. A lot of information without overwhelming. Great FAQ, helping people decide on which products they should look at for certain skin types.
Cyril’s Soap Shed
Unique and recognisable website. Very informative website, without being too heavy in content, and it had a very down-to-earth feel that feels representative of the brand itself. Great to be introduced to the goats!
Dead Sea Dream
Home page is a joy to browse. The brand excels with their product pages, as they have all the information you need to make an informed decision about your purchase. Consisting posting on a wide range of social media. Founder does nice to-camera pieces.
LUMI
Website is reflective of brand ethos, with a clean and concise appearance that makes the browsing experience easy and hassle free. The homepage is informative yet doesn’t feel heavy. Products showcased well, and the founders too. Social media accounts have a cohesive aesthetic.
Bronze
Blumáin Organic Skincare
The brand’s social accounts have some great content, with a very consistent posting schedule and good customer engagement. Website’s skin quiz is a great addition to find products that are suitable and takes the hassle out of the shopping experience.
Husk & Seed Skincare
There are so many great areas in this website, from skin quizzes to the wide variety of ways you can purchase and ways you can view product categories and ranges for specific skin types. Beautifully showcased products and nice image of the founders, and their story.
Lyonsleaf
Website is engaging and easy to navigate, with a number of ways to search the site and access information about the brand itself. Instagram makes good use of the bio feature and pinned posts and their feed is vibrant, visually appealing and very on-brand.
Nana Kat’s Apothecary
Website is incredibly unique and stands out from others we’ve seen, with a strong focus on everything the brand embodies. Visually stunning and distinctive. Wonderful colours.
SOLO SKIN
The website looks sleek and stylish, with the brand’s signature colour scheme running throughout. The brand’s Tiktok account seems very successful with viral videos within their pinned posts, and their daily content is engaging.
