Winners of the Best Free From Brand Award were chosen from all brands with three or more products in the list of Finalists.
They were judged on: product performance among testers, free from attributes, brand ethos, diversity of product range, VFM, originality, eco / ethical credentials, regulatory compliance, labelling, and medals won in other categories.
Gold
LUMI from Estonia successfully defend their title from 2024.
In 2025, including this one, they have won 4 Golds, 3 Silvers, and 4 Bronzes in the Free From Skincare Awards.
Their medals include prizes in all the special categories — Free From Achievement, Labelling, Digital Presence and Innovation.
Silver
Bronze
